Former Amazon Industry SaaS Executives Join Helium 10 Amid Unprecedented Growth

 Anthony Lee and Barcus Patty Join Helium 10 Team

​​Helium 10, an established SaaS provider for Amazon sellers and major global brands, announces two key industry hires amongst its rapid growth phase. Anthony Lee and Barcus Patty, both previous executives in the Amazon software industry, join Helium 10 as the company continues to focus on its product and the success of its customer base. 

Anthony Lee joins Helium 10 as Content and Training Manager. Anthony’s deep understanding of the Amazon platform and its complexities will be a valuable resource to an industry of Amazon sellers starved for reliable information.

“I’m excited to help Helium 10 grow,” says Anthony Lee. “The company is scaling fast, and that, combined with amazing company culture, inspiring leadership and solid values, makes the future look extremely bright.”

Barcus Patty also joins the Helium 10 team as a Product Manager. His role is to increase the user experience by engaging the customer base and optimizing its tools for accelerated growth. Barcus’ experience as an e-commerce seller and an advocate for Amazon sellers makes him the perfect hire for this critical role.  

"As a fan of Helium 10 for the past few years, I'm excited and grateful for the opportunity to join the team. I've watched them create innovative and unique tools, and I'm enthusiastic to be part of an exponentially growing company with an amazing culture,” says Barcus Patty.

Manny Coats, CEO of Helium 10 commented, “It's humbling to see high-level talent wanting to join our team. This speaks highly about Helium 10 and our standing within our industry. We have a fun company culture and environment. As an industry leader with nearly 100 full-time superstar team members, Helium 10 is on a steady pace of acquiring new talent. I'm excited to have Anthony and Barcus join our team. I invite and look forward to many more talented individuals reaching out to join Helium 10's prestigious family.”

Amazon currently accounts for 49.1% of total e-commerce sales in the United States. With over 2.5 million sellers with products for sale on its marketplace, and as competition on Amazon continues to increase and become more complex, Helium 10 is well-positioned to help sellers capitalize on the growing opportunity to sell on Amazon. 

This announcement reinforces a major shift in the Amazon software industry as the consolidation of talent and expertise gains greater and greater momentum. 

About Helium 10:                              

Founded in 2016, Helium 10 is an all-in-one software suite of tools for Amazon private label sellers and major global brands. Helium 10 offers solutions for Amazon product research, keyword research, listing optimization and maintenance, account alerts and automation, inventory monitoring, email marketing, financial analytics and reimbursement assistance. The company has helped over 100,000 sellers scale their businesses on Amazon. Helium 10 strives to deliver highly accurate, data-driven, comprehensive software to Amazon sellers everywhere. 

Helium 10 is headquartered in Irvine, California, with multiple satellite offices worldwide. The company is undergoing rapid growth in both domestic and international markets. For more information visit:

Media Contact:

Cristina Rivera

PR, Media Relations

Source: Helium 10


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